WORD OF MOUTH RESEARCH

As "conversational" media grows, from blogs to message boards to social networks, marketers want to know what's being said about their brands. Gold Group helps marketing and sales executives tap into online consumer discussion to achieve a range of business objectives:

• Identify upcoming trends in your category
• Discover niche markets and applications
• Learn what messages will appeal to different audiences
• Uncover competitor vulnerabilities

And unlike traditional research such as focus groups and mall intercepts, word of mouth research on the web is surreptitious - so our research never biases consumers.

Word of Mouth Transitions an Organization

The Rodale Institute, a 60-year-old nonprofit, saw opportunity to galvanize public and legislative opinion around its findings that organic farming techniques can curb global warming.  Using attitudes uncovered through social media research, Gold Group recommended a three-pronged outreach strategy allowing Rodale to gain thought leadership among critical target audiences.