SOCIAL MEDIA AND MOBILE TRAINING

Sales and marketing professionals need new skills to successfully navigate the new marketing landscape. Gold Group excels at designing learning programs, workshops and seminars that empower both front-line employees and executives, helping them recognize and act on new opportunities. Sample programs have included:

• Training radio station account executives how to upsell mobile programs
• Teaching in-house marketing teams about blogs, podcasts and search
• Coaching executives how to prepare their organizations to embrace change
• Leading keynote sessions at national and regional conferencs

Social Media Empowers Recruiters

Kelly Services recognized the importance of social and mobile media to its employment base, and called on Gold Group experts to provide an educational framework for using these technologies.  Gold Group built and delivered a highly interactive training program for Kelly’s recruitment marketing group, which led to several new global initiatives that leveraged MySpace, recruitment blogs and mobile marketing.