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Challenge:
Swiss water-bottle maker SIGG launched their new e-commerce
site, www.MySIGG.com,
to serve the U.S. market. They required a guerilla campaign
that would leverage their brand while creating buzz and traffic
to the site.
Strategy: Gold Group launched a national
design contest that allowed consumers to create and vote for
their favorite SIGG bottle designs. Gold Group promoted the
contest by conducting social media outreach to blogs, message
boards, bookmarking sites and portals targeting environmentally-conscious
consumers.
Outcome: The campaign attracted a highly engaged
niche audience to the website, drawing more than 12,000 visits
from roughly 8,000 consumers. Visitors stayed an average of
17 minutes, viewing bottle designs and voting on their favorites.
More than 200 designs were received, and SIGG enjoyed an increase
in orders on MySIGG.com in the three months following the
contest.
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