Disney - Narnia Hide and Seek Sweepstakes

Challenge: Disney wanted to engage a key target demographic prior to the release of “The Chronicles of Narnia.” The studio sought a younger tween audience and needed a strategy that would augment traditional mall and TV advertising. Strategy: Gold Group created the Narnia “Hide and Seek” web game and launched it as part of a national sweepstakes campaign. The game was engineered to be simple enough for children to play while complex enough to introduce virtually all of the movie’s main characters. Outcome: The game and sweepstakes drew more than 50,000 players within the targeted demographic, and “The Chronicles of Narnia” was one of Disney’s most successful launches, knocking “Harry Potter and The Goblet of Fire” from the top of the charts. Click here to play. Back Next Portfolio Item